#FirstBankIssaVybe is a case study for any brand – Folake Ani-Mumuney

FirstBank promoted a social media campaign labelled #FirstBankIssaVybe and #DecemberIssaVybe in December 2018. It concerned huge price tag giveaways to premium events in urban center. Over five hundred largely high muckamuck tickets, that value from N15,000 to N50,000, got away and cash raised for Down’s syndrome. Group Head, promoting and company Communications of FirstBank, Folake Ani-Mumuney, explains why #FirstBankIssaVybe was successful and what different brands will learn from it. what’s the idea behind #FirstBankIssaVy

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